Another Water Bottle Design

Text gets lost in the bg colors.

Hierarchy

I like this Pan Asia Cuisine menu the red is very bold and appetizing. The photos are clear and helpful. Unfortunately we cannot use photos but the hierarchy is what is important to me. This has effective use of space. the headings for the most part are the same size and same font and color. 

Harry Potter Fonts

http://www.hellopapermoon.com/p/why-dont-ya-get-to-know-me-little.html

As a fan of the Harry Potter books and movies I thought this was interesting. Apparently you can't write anything relating to magic without a scripity serif-y font with lots of artsy flourish.

The "Harry P" title font for Harry Potter is simple but contains design elements which are inspried by the story. The bar in the "H"looks like a wand or a broomstick. The "P" has jagged lightning to represent the red lightning scar on Harry Potter's forehead which is connected to to overall theme of the books.

"Wizarads Magic" is the swirly font used for the Wizard of Oz.

"Lumos" is the font used in the chapter headsing in the books  which is serif font that with varied wieght in the lettering.

"A Charming Font" is associated with the WB show "Charmed" Which looks like candles and witchcraft and ghostly shapes.

"Blackadder"is genuinely from the Blackadder TV show starring Rowan Atkinson.

"Magic School" is the font used in a lot of the products especially those associated with Hogwarts.

Water bottles

1. Kirkland - lavender/purple color - basic bold all caps font - the placement ifs very standard and blocky. Suggests affordability over quality.

2. Dasani - Coca-Cola's water brand which is shaped and uses a dynamic blue pallete which creates reliable feel and I like the font which suggests waves and is similar to the coke brand font. To be honest I have chosen this brand of Aquafina because I like the design better (and the taste) than

3. Aquafina - Minimal mountain design over top of a warped type that is very close to the Dasani but not quite. It does use the Pepsi brand colors blue, white and red.

4. Crystal Geyser - The red border with the cool blue ameks the bottle easy to see from a distance the mountains convey the idea of freshness and natural taste.

5. Deer Park- Iconic deer logo - blue mountain range and Natural Spring Water in yellow.

6. Ozarka - very similar to Deer Park with red behind the type - images of mountains and waterfalls

7. Arrowhead- same basic idea but the mountains are on top

8. Poland Spring- I like the font on this one it looks very regal and the green reminds me of a forest and nature.

9. Ice Mountain- we get it- Ice water is COLD!

Farewell

Fare Well - Ad - Kim A-hae

Here is another example of  using typography to create movement through space without illustrations or line art. It creates the illusion of a stairwell and draws the eye through the peace. It would be better with various colors and the font choice is very bland. I would use something more exciting.

The Way Through Doors

http://bookcoverarchive.com/book/the_way_through_doors

The Way Through doors - book cover- Jason booher and Helen Yentus

This book cover design is striking and innovative. The sizing and placement of type arranged to imitate door frames. It is simple and draws the eyes. It isn't very colorful but the typography is pretty cool.

Another Sushi Menu