Monday, April 29, 2013

Water bottles


1. Kirkland - lavender/purple color - basic bold all caps font - the placement ifs very standard and blocky. Suggests affordability over quality.

2. Dasani - Coca-Cola's water brand which is shaped and uses a dynamic blue pallete which creates reliable feel and I like the font which suggests waves and is similar to the coke brand font. To be honest I have chosen this brand of Aquafina because I like the design better (and the taste) than

3. Aquafina - Minimal mountain design over top of a warped type that is very close to the Dasani but not quite. It does use the Pepsi brand colors blue, white and red.

4. Crystal Geyser - The red border with the cool blue ameks the bottle easy to see from a distance the mountains convey the idea of freshness and natural taste.

5. Deer Park- Iconic deer logo - blue mountain range and Natural Spring Water in yellow.

6. Ozarka - very similar to Deer Park with red behind the type - images of mountains and waterfalls

7. Arrowhead- same basic idea but the mountains are on top

8. Poland Spring- I like the font on this one it looks very regal and the green reminds me of a forest and nature.

9. Ice Mountain- we get it- Ice water is COLD!


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